In 2013 Eddie founded Silverfit to promote lifelong fitness. After a un-sporty youth Eddie herself only started running at the age of 50, and in 2015 at the age of 72, she became the oldest British woman to complete an Ironman Triathlon. Having experienced the benefits of exercise herself she is passionate about raising awareness of the benefits of exercise for the over 45’s. Through Silverfit she hopes to help the older population to find a way to take regular exercise that they enjoy, thus reducing the costs of Britain’s ageing population and helping members to live life to the full; independently and happily. In her previous life, the mother of three and grandmother of four was a social worker for 50 years, and she gained her PhD in 2007.