Silverfit

Who we are

MISSION
By promoting happier, healthier ageing through affordable physical activity and at the same time combat social isolation we aim to improve older people's quality of life and also to save the NHS and social care providers money. Many members tell us their increased fitness means they attend GP’s surgeries less often, or are on reduced medication. Silverfit’s remarkably high retention reflects the fact that the social element is as highly valued, if not more so than the physical activity. We make sure no-one is excluded because of cost, so membership is just £5 per year, and sessions are then either free or £1-£3 to attend depending on the funding at the venue.
OUR STORY
Since Silverfit's founding in 2013 by 74-year old Eddie Brocklesby, who is the UK’s oldest female Ironman triathlete, we have grown to over 1,000 members at 14 venues across 8 boroughs reaching a large number of people who weren't previously active. Each venue offers a choice of activities from Nordic Walking, to pilates, yoga, walking football, Tai Chi, Qi Gong, Latin American Dance, badminton, Bollywood dance and Silver Cheerleading which means that everyone should be able to find an activity to enjoy.
35900
attendees
14
activities on offer
13
locations in London
60
Retention rate in %